Wednesday, June 11, 2014

Hardcore Twitter Training

Twitter Training with Michelle Pescosolido @M_Pescosolido

What’s possible with twitter?

Twitter is an incredibly powerful Tool you can use to reach out to 635 million registered users. With 135,000 new Users registering daily, Twitter receives 190 million page views, and processes over 2.1 billion searches per day
Something to remember about twitter is that these are all Real people, and they aren’t looking to connect with useless people. Don’t use Twitter to spam your link randomly. You want to target the correct people, and Market to them directly. Attract followers by posting valuable content and having conversations with your followers.

Set up your account properly!

Have a profile Picture, something with your face, and SMILE! It’s incredible to think that people try to do this work without putting a Face to the words they post. You are selling yourself as a Brand, Your Company may come and go, but these followers are YOURS.

Have a Proper Name. Something Professional, and something Personal. Your Name is usually a great Idea. Or the name of your own company. NOT the one you represent. (I.e., my twitter Handle it @4Steps2Freedom not @InstantPaydayNetwork or @EmpowerNetworkPartner)

Post a Nice account Photo, and set up a pleasant Background to your Profile. It creates a more completed looking Profile, and creates Trust in your Abilities.

Stay Consistent with your layouts across all your social media. (If your background is always blue diamonds, Keep blue diamonds across all your pages) It creates a Brand Uniformity.

Some Great Twitter Background Utilities and pages:

Paid Services:
Fiverr.com
ODesk.com

Free services:
Wallpaper.cc
twitbacks.com

Connecting Bridges
Link your Facebook to Twitter NOT the other way around as Hashtags are pointless on Facebook, and twitter posts tend to be created more for mobile phones.
Add to Blog widget to your Twitter on your blog
Add Twitter Button to your YouTube channel
Add your Twitter Handle into your email signature

Strategies to building authority, get leads, and followers.

Tweet adder is a great Program for adding New Followers
Find another leader, Follow their followers,
FOLLOW ALL YOUR FOLLOWERS! It sounds simple, but DO IT! It helps keep your ration 1:1 and you don’t want to be missing out on new Followers.

FIND THOSE CONVERSATIONS
635 million users, 135 k new per day 190 million views per day 2.1 billion searches per day
#11 site on Alexa 9:16 seconds average time on site.
28% of twitter users are from USA 6% India 5% japan
There are Millions of users doing BILLIONS of searches EVERY DAY! Find those Marketers, Follow them, and TALK with them.
This is the BASIS on Network Marketing and you should be doing this across ALL YOUR SOCAIL MEDIA PLATFORMS!

What makes Twitter Special?

Simply? The ability to research what any number of people are talking about, and you can target people through multiple filters.


Filters of twitter:
Gender
Personal interest
Location
Device used (cellphone, laptop/desktop, Tablet, Mac, pc, android, apple, blackberry act.)
Friends of friends
Language Spoken
Business employed at
Topic of Recent posts

Twitter Paid advertising:
Promoted tweet (shows up in searches of related topics/ hashtags. Appears at top of list.)
Promote your profile (shows up in who to follow, Appears at top of list.)

Benefits of Paid advertising:
Build your brand considerably faster
Build your list! (The real money in online marketing is in your list, Not that you spam them, It’s all in the relationship)

What should I be posting to Bring Value to my Followers?

When you post a link in twitter, remember most people are doing it on their mobile device, so be sure the linked page is mobile friendly
Your aim is to post valuable content 5-7 times a day, and 1 -2 links to Products you are offering.

Engagement

Ask questions! People don’t usually do this, but it’s a great way to get feedback. Some excellent questions are, along the lines of “What kinds of Businesses to you all run?” “What is your most effective Marketing Tools” act.
Post useful/ valuable article links, images, act.
You must be passionate about helping people. Or it will come out through your conversations.

Helpful Material Webpages:
Mashable.com
HuffingtonPost.com
elitedaily.com
facebook.com/twitter/

Daily Action Guide
Reply to people within your niche with @USERNAME
Respond to people who @YOU
Connect to new followers
Tweet 5-7 times a day
Thank your new followers with another link to connect with you
Grow your following
Check analytics of ads


You can get tailored trends by changing your location! This is a great way to see who is talking about what, Where!

General Useful Knowledge:
Check the profiles of people featured under your WHO TO FOLLOW, Make sure they seem interested In Marketing, Sales, or working from home/ Entrepreneurial. THESE are the greatest connections for you, these are the followers you need to have.


Under connect
This Lists, all your interactions, conversations, as well as who’s talking to you.
Check your Mentions, Interact with those people
“Thanks for the follow, I see you do “____” Let me know if you need “____”
Feel free to come over to “_____”, and see if you find anything interesting there.”

Discover 
This lists all the tweets happening around you,
Activity is the tweets of people your follow
Who to follow is based on who you’re following,
Find people to follow so they follow you back, and have conversations with them

It is Quite Useful to note, once you get 1000 followers, a ratio is implemented between your followers vs you’re followed by. You must try to keep a 1:1 ratio or it will not allow you to follow more people until your balance out more.
Listed under ME, go to your Following, and Follow each one of them back if they are a worthwhile connection.

Lists,
Lists organize tweets and people. Lists you don’t choose to be a part of them, other people put you in their lists, and you can do Likewise. Do be careful to note if you are putting them in a PUBLIC list, they will be notified that you’re placing them in a list, as well as the TITLE of that list.
( For instance, if you were put in a list called Marketing Leaders, it may be flattering and or useful, But if your placed in a list, Jerks/Spammers you will probably be offended. also people don’t like being in lists that sound similar to CUSTOMERS, LEADS, and the like. try more appropriate lists like FRIENDS, CO-WORKERS, PEER GROUP, INTERESTED PARTIES. Act.)

Another Incredibly Powerful Tool I use along with my Twitter is called HOOTSUITE

Hoot Suite Is an incredibly powerful Social Media Tool that allows you to monitor several Social pages all at once, I can schedule posts along one or two of 15 social pages at once.

This Program will be covered in detail at a later post, but I really wanted to talk about its usefulness in Twitter specifically.

How to use Hoot Suite to Find quality Followers, Promote Excellent Posts, and Keep track of Keywords, and topics.

#1 Get a free Hoot suite account. I recommend the paid account if you find you need to monitor multiple (more than 5) Media pages.

#2 set up your Streams.
Hoot Suite is organized in such a great way, it allows you to have Multiple Lists of Different Streams. It operates similar to MS Excel, in the way that each Tab contains a different Page of its own Information, while they all pertain to your Business as a whole.

The way I recommend you set up your tabs is have 1 for your Consistent checkups, your Sent tweets, your inbox, your mentions, your Retweets, act.

On a New Tab, Set up Keywords, Open the New Stream Dialog box by clicking on the new stream option from the Tab Bar, Not the stream area.

Select your twitter account and Head over to the Keywords Tab. You get to choose up to 3 keywords per stream to monitor. Don’t forget to use quotation marks if you’re looking for a Phrase such as “Network Marketing” or it would look for Network and Marketing individually.

A few great Keywords I watch are:
“Network Marketing”
“Money Online”
“Work at home”
And I will also watch for some Hash tagged words:
#Work home
#Networking
#Marketing
#Business

This allows you to see WHO is talking about things that you have an interest in, and allows you to follow, new friends right from the Hoot suite dashboard. You can also retweet messages that you find useful to your own followers.

You don’t JUST have to use Keywords, I also have a tab for established at home businesses, and I check those for new marketers all the time,

Instead of heading to Keywords, I will go under Search.
This allows you to see who is talking about whatever you’re searching for, it’s consistently updating itself, and it’s like running a search for those words all the time.

Things I search for:
“Empower Network”
“Instant Payday Network”
“Wake-up now”
“Ipas2”

But you can add your own depending on the type of business you’re involved in.

Well that’s the end of Today Twitter Training.
I hope you took away some great Info, and don’t forget to add me @4steps2freedom
Best of luck out there!


-Andrew Halliday

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